A R T D I R E C T I O N & E D I T I N G
Food & Drink
Who doesn’t wanna see colorful and creative recipes on their social feed? As an Art Director on Macy’s Social Team, my favorite moments were working with our crew of set & food stylists, photogs, videographers, producers to create delicious and vibrant recipe videos for Instagram and TikTok.
These recipe videos were a monthly challenge to take the otherwise common homewares Macy’s planned to promote and present them in dazzling fashion with delicious and saturated drinks and snacks.
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credits:
[left]
Michelle Vey (set stylist)
Duncan Fitzpatrick (food stylist)
Joy Avilez (photography)
Claire Stephens (producer)
[top+bottom]
Michelle Vey (set stylist)
Drew Aichele (food stylist)
Joy Avilez (photography)
Claire Stephens (producer)
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J U I C E Y O U R W A Y
T H R O U G H J A N U A R Y
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Every once in a while, I was able to structure an entire shoot around IG/TikTok worthy recipes
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No-Bake Watermelon Cake
Spirulina Blue Lotus Ice Tea
A I R F R Y E R P E A C H E S &
C U S T A R D T O A S T I E S
It’s always important when creating for social that our styling, photo, and video outputs all blended in with the best organic content on these platforms. If our output looked ad-like, it was dead on arrival to our audience.
credits:
Christy Pitre (set stylist)
Laura DeVries (food stylist)
Claire Stephens (producer)
myself (photography)
H E A R T Y & H E A L T H Y
S M O O T H I E B O W L
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